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Wal-Mart Takes Legal Action Against Kanye West’s Yeezy Brand

According to Business Insider, “Walmart said a “false affiliation” between Kanye West's Yeezy Brand and their own could “injure and damage” Walmart and the “goodwill” associated with its brand.” “Walmart argued that Yeezy’s proposed design “is likely to cause confusion, mistake and deception” among consumers, potentially causing them to mistakenly associate Yeezy’s products with Walmart.” Read the story

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