Michael B. Jordan Rum Brand Accused of Cultural Appropriation



Actor Michael B. Jordan received immediate backlash and accusations of cultural appropriation for naming the launch of his new rum brand “J’Ouvert.”

According to “TODAY,“ Jordan’s “J’Ouvert” rum is the same name of a celebration that has 18th-century roots in Trinidad, when the island was controlled by French colonizers who kept slaves to toil in the sugar, coffee and cotton industries. In addition to outrage from the Caribbean community, Trinidadian-born rapper Nicki Minaj told the actor to rename his rum brand and shared an Instagram post... Read the story

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